Every day new business ideas are developing around the world! Some are at the origin of success stories and can make us want to create our own business and develop new areas of the existing one. How to find an idea to develop your business?
Respond to a personal need
There are many those who, to meet a personal need, had the click to create their business. Thus Mathieu Nebra conceived OpenClassrooms, at the age of 13, because he wanted to learn programming and he could not find the adequate resources for the beginner that he was. Similarly, Sébastien Forest, then a student, decided to found Allo Resto because, during his revisions, he was looking for a service that could give him a list of all the restaurants in his area in order to have a meal delivered to his liking. Also, Cécile Reinaud, founder of Séraphine, the brand for pregnant women, declared “My first project was to make fashionable and comfortable jeans, suitable for maternity. At that time, there was nothing in this niche. ”
Make your loved ones happy
As Christmas approaches, the search for an original gift that will please loved ones is common even if all year round, there are plenty of occasions (birthday, party, retirement, wedding anniversary … valentine’s day. …). Bertile Burel explains that after quitting her job to travel the world alongside her husband James, she wanted to give gifts to her family, similar to the experience they had had. Their return to France then coincides with the Christmas period. “We didn’t know what to buy, we wanted to make original gifts” . This is how the idea of creating activity sets to offer came to them. Wonderbox was born.
Reinventing a traditional profession
Some professions are evolving. Creating a new trend and new practices based on trades and know-how that have fallen into disuse or have been relocated to other countries can be a source of inspiration.
Certain traditional businesses are experiencing a new boom due to the adoption of new production and / or distribution methods, or the opening up to new markets. Thus, Guillaume Gibault in 2011 listens to his intuition and decides that it is possible to reinvent textile manufacturing in France. A few months later, the first French Slip was born in a workshop on the edge of the Drôme, specialist in underwear, renowned for its traditional and artisanal know-how. The French Slip represents a testimony that ideas can be found in the made in France.
Find out what makes your life difficult
There are a plethora of examples of situations that make life difficult for us. Céline Lazorthes had the idea for Leetchi because she was in charge of organizing the integration weekend for her promotion. Collecting the necessary money with a small envelope and an Excel file from all his comrades turned out to be a challenge . The idea then came to him to create a service that collects money for common expenses.
Go to discovery
You can get inspiration from a show such as home and objects, but also from shows that correspond to your basic business to keep you informed of the latest trends. You can even go to other shows that provide added value in order to step out of your comfort zone into the unknown. Fany Pechiodat, founder of MyLittleParis thus had for favorite pastime to find good plans. To find them, she spent her free time wandering the streets of Paris. She decided to write an email including “good addresses”, which she sent to about fifty friends. A craze is set up and in just a few months the young woman has gathered nearly 10,000 subscribers through her newsletters. In 2008, she decided to launch her MyLitlleParis site,
Make your life as entrepreneurs or project leaders easier
Entrepreneurs need tools to develop their customers and their suppliers: networking platforms, coworking, good practice exchange sites, remote work tools for the self-employed and their clients, etc. have naturally developed these years but many challenges remain.
To find an idea in the field, just ask yourself what could make your life as an entrepreneur easier. So take a look at your surroundings and ask yourself what would make your life easier. Do not hesitate to take each item in the house and ask yourself how you could offer the best. Thermos flasks, ancient companions on hikes, have thus become the companions of everyday life (office, transport, etc.)
Look for the possible variations of your products or services.
Every business has a latent potential for development. So each time, ask yourself the question:
how can I create a complementary product: toys like dolls develop in parallel clothes, accessories and even disguises show how much from one product we can offer others, cycling like sport develops a whole panoply accessory products ranging from gadgets to utility …
how can I add additional services to better meet the customer’s needs? After-sales service, delivery, training …
Observe the concepts that work abroad
In the internet age, looking at what works abroad has become commonplace for many designers. Ask yourself how you could adapt it to your country! Even the most whimsical ideas can seduce the inhabitants of the hexagon! It is enough to see the success of the Japan expo to understand that a whole generation is coming and that they will have other desires.